Get rich and don’t die trying.

This work launched the ‘Don’t Get Mad’ platform, one that’s lead to record growth and lots of fun.

D&AD: Wood Pencil

We made ads designed to make people mad. Here are a couple.

The smartphone wars are still alive and well. And I got the chance to help my pals at McKinney L.A. lob some marketing water balloons at our frenemies in Cupertino.

Not saying these social vids won the latest KFC pitch, buuuuut everyone is saying these social vids won the latest KFC pitch.

These were part of our ‘There’s good and there’s Finger Lickin’ Good’ platform (it eventually became something slightly different), which included ChikTok, a KFC Tesla Truck and other fried chicken tomfoolery to prove there’s only one KFC.

SimpliSafe Home Security protects your home from intruders, fires, water damage and more. So we wondered, if SimpliSafe is so great at protecting you from almost anything, could Simplisafe protect you from a raging pandemic? Turns out, it can.

Got a hot date? Google Play. Friends over for a dance party? Google Play. Google google play? Google play.

Stove Top wanted to disrupt the stuffing-eating status quo. Enter the Artisanal Hipster Pilgrim. His life’s mission: bring stuffing to everyone, whether they want it or not.

Dewar's had been forgotten about. In fact, people didn't even know what it was. So when we pitched the business, we kept things simple. Focusing on the 12 year blend for much of the work, we developed a voice, a look and a tagline that was as straightforward as they get.

DEWAR'S BARREL CAM
And what if you could watch every minute of the Dewar's aging process? All 12 years of it. The "Dewars 12 Live Barrel Cam" let Interneters watch every second of the Dewar's 12 year aging process in real time.

You know those people you like but you’d like a little more if you made more money than they do? Yeah, you know those people.

Patriots Day, Marathon Monday. It’s a day that’s quintessentially Boston. A day when the spirit of a city is on glorious display. This year was different. The pandemic was raging. The marathon cancelled. But like any runner who’s ever gutted it out on Heartbreak Hill, the city kept going. So did it’s newspaper.

#BostonStillRunning helped the Globe donate and deliver meals to frontline workers and sought to give Bostonians a new perspective on strength. Something Boston knows a thing or two about.

LIVE IN THE NOW
The newest Nexus 4 from Google comes complete with Google Now, a technology that offers up information based on your location or interest. To highlight this innovation, and to show how it lets people 'live in the now' so to speak, we made a spot that captured one minute in time all over the world.

These days, seems like everyone and their brother has a fictional golf brand specializing in bespoke/recycled golf attire. But the Calvert Brothers’ fictional golf brand of bespoke/recycled golf attire is way better than what everyone and their brother is doing.

Camp Calvert Golf Club (CC G.C.) is our golf sanctuary. A place where my brother, Aaron, and I design merch, appreciate golf gems from days gone by and dream up little projects like Camp Calvert Municipal, our 5-hole track mowed into my yard. Site coming soon, duffers.

We told the ILX quickness story with our version of the creation myth.

March Madness. Time for basketball. Time for wingie. Time for tournament-specific memes that instantly updated to ESPN.com display ads in real-time to react to March Madness action live.

When a Silicon Valley iPhone insurance startup awarded us their business, we proposed a business strategy that promised exponential brand awareness and growth: make Moses, the messenger of Mesopatamia, your spokesman. That and cast Paul Sorvino to be the voice of God.

FedEx delivers things fast. Things like your content on Hulu or Nascar.com.

One Show Interactive: Merit

IT'S THAT KIND OF THRILL
We launched the Acura TLX back into the performance market with a platform that let us blow stuff up and launch-a-car-off-a-ramp-in-Downtown-LA-at-4-o-clock-in-the-morning.

ANYONE CAN RACE
FedEx wanted to build awareness within the NASCAR community. So we set out to make everyone a member of the FedEx Racing team.

We launched the campaign for Oxygen Network’s reality show, “Breaking Up with Shannon Doherty” with first-ever interactive wild posting. We let New Yorkers fill in the blanks, making their breakups public for all the world to see.

Everyone gets last-minute changes. We played off this truth to launch FedEx Office Print and Go: a service that lets you print right from your Smartphone.

The More Taste League has certain rules the light beer drinker must abide by. In these spots, John C. McGinley, the one and only Commish, enforces those standards of great taste and doles out some less filling punishment while he's at it.

How do you get people to shop for holiday gifts at an office supply store? You create 20 holiday themed websites. The results: Over 40 million visits and a half a billion hits all in less than 5 weeks.